BP
x British Grand Prix
CAMPAIGN PERFORMANCE REPORT - PRESENTED BY
SILVERSTONE GP
LUXURY MOTORSPORT ACTIVATION
JULY 2026
CAMPAIGN OVERVIEW
ULTIMATE RACING FUEL,
RACE-WEEKEND CULTURE, AND AUTHENTIC MOTORSPORT ACCESS.
CONTRACTED DELIVERABLES
3
Instagram Reels
Instagram Stories
1
1
VIP Brand Event
1
Day at the Silverstone Grand Prix
Mia LeRoux partnered with BP during Formula 1 British Grand Prix weekend to create polished social-first content around the brand’s race-weekend presence, technology, and Top Secret activation experience.
PERFORMANCE SNAPSHOT
CAMPAIGN RESULTS
3.6M
TOTAL REACH
6.8M
REEL VIEWS
39K
ENGAGEMENTS
1%
ENGAGEMENT RATE
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STORY COVERAGE
14 STORY FRAMES DELIVERED
50,632
STORY VIEWS
42,361
ACCOUNTS REACHED
1,211
REPLIES / INTERACTIONS
170
BP PROFILE VISITS
EVENT EXPERIENCE
TOP SECRET ACTIVATION
+ MOTORSPORT CULTURE
AUDIENCE
AUDIENCE FIT + REACH
AGE
18–34 luxury, automotive, and motorsport-aligned audience.
INTERESTS
Formula 1 · Luxury Watches · Automotive Culture · Travel · Fashion
GEOGRAPHY
United States · United Kingdom · Australia · Key metro/luxury markets
BRAND ALIGNMENT
NOT JUST SPONSORED CONTENT.
A LUXURY MOTORSPORT MOMENT, DELIVERED IN CONTEXT.
Mia brings professional driver credibility, motorsport fluency, and editorial storytelling to brand partnerships — giving sponsors content that feels native to racing culture, not placed on top of it.