TAG HEUER × F1 MIAMI
CAMPAIGN PERFORMANCE REPORT - PRESENTED BY
FORMULA 1 MIAMI GP
LUXURY MOTORSPORT ACTIVATION
MAY 2026
CAMPAIGN OVERVIEW
LUXURY WATCHMAKING,
RACE-WEEKEND CULTURE, AND AUTHENTIC MOTORSPORT ACCESS.
CONTRACTED DELIVERABLES
2
Instagram Reels
10
Instagram Stories
1
VIP Brand Event
1
Patrick Dempsey Appearance / Event Coverage
Mia LeRoux partnered with TAG Heuer during Formula 1 Miami Grand Prix weekend to create polished social-first content around the brand’s race-weekend presence, product story, and VIP activation experience.
PERFORMANCE SNAPSHOT
CAMPAIGN RESULTS
100K
TOTAL REACH
100K
REEL VIEWS
100K
ENGAGEMENTS
0.0%
ENGAGEMENT RATE
CREATIVE 01
HERO REEL
PERFORMANCE
VIEWS
METRIC
REACH
METRIC
SHARES + SAVES
METRIC
NOTES
METRIC
STORY COVERAGE
10 STORY FRAMES DELIVERED
100K
STORY IMPRESSIONS
100K
COMPLETION RATE
100K
REPLIES / INTERACTIONS
100K
LINK / PROFILE TAPS
EVENT EXPERIENCE
VIP ACTIVATION
+ MOTORSPORT CULTURE
AUDIENCE
AUDIENCE FIT + REACH
AGE
18–34 luxury, automotive, and motorsport-aligned audience.
INTERESTS
Formula 1 · Luxury Watches · Automotive Culture · Travel · Fashion
GEOGRAPHY
United States · United Kingdom · Australia · Key metro/luxury markets
BRAND ALIGNMENT
NOT JUST SPONSORED CONTENT.
A LUXURY MOTORSPORT MOMENT, DELIVERED IN CONTEXT.
Mia brings professional driver credibility, motorsport fluency, and editorial storytelling to brand partnerships — giving sponsors content that feels native to racing culture, not placed on top of it.