F1 MIAMI
FAN FEST
CAMPAIGN PERFORMANCE REPORT - PRESENTED BY
FORMULA 1 MIAMI GP
MAY 2026
CAMPAIGN OVERVIEW
MIAMI SUNSHINE,
RACE-WEEKEND CULTURE, AND AUTHENTIC MOTORSPORT ACCESS.
CONTRACTED DELIVERABLES
1
reel prior to event integrated into feed
1
reel during the event
1
reel or carousel after the event
STORY CAPTURE
throughout the day
Mia LeRoux partnered with F1 Miami for their F1 Miami Fan Fest to create polished, social-first content around the off track attractions, fan experience and community.
PERFORMANCE SNAPSHOT 4/30- 5/18
CAMPAIGN RESULTS
243,356
TOTAL REACH
183,099
REEL VIEWS
18,089
ENGAGEMENT
7.4%
ENGAGEMENT RATE
CREATIVE 01
HERO REEL
PERFORMANCE
REEL 1
VIEWS:
65,249
REACH:
15,644
ENGAGEMENT:
7,235
LIKES:
6,959
LINK:
VIEWS:
91,403
REACH:
42,757
ENGAGEMENT:
3,451
REEL 2
LIKES:
3,333
LINK:
CAROUSEL
VIEWS:
26,447
REACH:
11,268
ENGAGEMENT:
7,054
LIKES:
6,505
LINK:
AUDIENCE
AUDIENCE FIT + REACH
AGE
18–34 luxury, automotive, and motorsport-aligned audience.
INTERESTS
Formula 1 · Automotive Culture · Travel · Fashion
GEOGRAPHY
United States · United Kingdom · Australia · Key metro/luxury markets
BRAND ALIGNMENT
NOT JUST SPONSORED CONTENT.
A LUXURY MOTORSPORT MOMENT, DELIVERED IN CONTEXT.
Mia brings professional driver credibility, motorsport fluency, and editorial storytelling to brand partnerships — giving sponsors content that feels native to racing culture, not placed on top of it.