TAG HEUER × F1 MIAMI
CAMPAIGN PERFORMANCE REPORT - PRESENTED BY
FORMULA 1 MIAMI GP
LUXURY MOTORSPORT ACTIVATION
MAY 2026
CAMPAIGN OVERVIEW
LUXURY WATCHMAKING,
RACE-WEEKEND CULTURE, AND AUTHENTIC MOTORSPORT ACCESS.
CONTRACTED DELIVERABLES
2
Instagram Reels
10
Instagram Stories
2
Stories series of 5 frames
SUPPLEMENTAL CONTENT:
7 Reels
3 Carousels
29 Stories
Mia LeRoux partnered with TAG Heuer during Formula 1 Miami Grand Prix weekend to create polished social-first content around the brand’s race-weekend presence, product story, and VIP activation experience.
PERFORMANCE SNAPSHOT 4/30 - 5/18
CAMPAIGN RESULTS
213,396
TOTAL REACH
404,090
REEL VIEWS
31,754
ENGAGEMENTS
14.9%
ENGAGEMENT RATE
701,718
TOTAL REACH with Supplemental Deliverables
56,725
ENGAGEMENTS with Supplemental Deliverables
8.1%
ENGAGEMENT RATE with Supplemental Deliverables
CREATIVE 01
HERO REEL
PERFORMANCE
REEL 1
VIEWS:
66,767
REACH:
18,049
SHARES AND SAVES:
110
LIKES:
12949
LINK:
VIEWS:
49,403
REACH:
18,900
SHARES AND SAVES:
308
LIKES:
8,283
LINK:
REEL 2
CAROUSEL
VIEWS:
34,667
REACH:
11,100
SHARES AND SAVES:
274
LIKES:
8367
LINK:
SUPPLEMENTAL CONTENT
29 SUPPLEMENTAL STORIES: (See link for all stories)
SUPPLEMENTAL REELS
LINK:
LINK:
LINK:
LINK:
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LINK:
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SUPPLEMENTAL CAROUSELS
STORY COVERAGE
STORY FRAMES DELIVERED
STORY IMPRESSIONS:
1,386
LINK CLICKS:
18
1 PROVEN SALE FROM MIA'S WORK
REPOSTS
BRAND ALIGNMENT
NOT JUST SPONSORED CONTENT.
A LUXURY MOTORSPORT MOMENT, DELIVERED IN CONTEXT.
Mia brings professional driver credibility, motorsport fluency, and editorial storytelling to brand partnerships — giving sponsors content that feels native to racing culture, not placed on top of it.