MIA LEROUX
Professional Race Car Driver | Content Creator | Driving Instructor
95K+
5-8%
120K+
FOLLOWERS
ENGAGEMENT
MONTHLY VIEWS
The Racing Instructor Brands Trust
Not your typical automotive influencer—Mia brings credibility, elegance, and proven results.
At 20 years old, Mia LeRoux has built one of the most engaged communities in automotive content—not through hype, but through genuine expertise and authentic storytelling.
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Professional race car driver with competitive experience
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Certified driving instructor with paying clients
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Applied Mathematics degree (graduating at 20)
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Heading to law school fall 2026
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Cinema-quality content production capability
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Celebrity collaborations (Jay Leno's Garage)
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Proven ROI for brand partners
What makes Mia different: She doesn't just pose with cars - she can explain racing physics through mathematics, teach millionaires to drive, and show up at Bonhams Auction to discuss automotive heritage with the depth of a curator.
Featured Partnerships
Premium content that drives real results for brands.
Bonhams Auction House
Cinematic brand film featuring 1976 Rolls-Royce through Newport mansions. Racing heritage storytelling with educational depth.
Result: Both featured Jaguar and Rolls Royce sold above expected prices
Jay Leno's Garage
Featured collaboration with automotive legend. Authentic chemistry showcasing Mia's knowledge and personality.
21,900+ views - highest performing content
Meyers Manx
Lifestyle content series blending automotive heritage with coastal elegance. Multi-platform campaign showcasing iconic vehicle.
Premium aesthetic + authentic integration
Supergoop
Mia Created engaging content for Supergoop by featuring track-tested product demonstrations and authentic reviews, integrated with branded visuals including a Supergoop livery on her street car
Tiffany & Co.
Mia produced sophisticated, cinematic content for Tiffany & Co., showcasing iconic jewelry through curated real-world settings and lifestyle-driven storytelling that emphasizes elegance, refinement, and brand prestige.
Mazda
Served as a Mazda brand ambassador, educating audiences on the brand’s rich racing heritage through in-person and online events featuring race and street cars, hands-on experiences, and multimedia content highlighting Mazda’s innovation in motorsport.
Fixed rates, clear deliverables, no negotiation needed.
Partnership Packages
Carasta Custom
5,700$YouTube & Social - Launch PartnershipValid for 5 months- First Payment (60%): $5700 (due now)
- Payment Remainder (due in 90 days)
- (5) Instagram Reels (30-60 sec)
- (2) Instagram Feed Posts (carousel or single)
- (25+)Instagram Stories
- (5) YouTube Shorts (same content as reels)
- Collaborative Posts
User-Generated Content
300$Content created by Mia specifically for your brand’s exclusive use. These assets will not be posted on the On The Grid Instagram, website, or any of Mia’s social media platforms.- Add-ons (negotiable):
- + $150–$400 for paid usage rights (30–90 days)
- + $100–$150 for extra hooks/variations
- + $100–$200 for high-production edits
- + $50–$100 for raw footage
- + $50–$150 for photos
Single Post
2,800$Valid for 6 months- 1 Instagram Reel or Feed Post
- 3-5 Instagram Stories
- 2 rounds of revisions
- 6 months usage rights
- 10-14 day turnaround
Event Appearance
2,000$100 miles of travel included- 4-6 hours on-site
- Live Stories coverage
- 1 Reel + 1 Feed Post
- Meet and greet included
- Post-event content
Content Series
5,500$Valid for 6 months- 2 Instagram Reels
- 1 Feed Post
- 10-15 Stories
- 6 months usage (social + web)
- Staggered posting schedule
Filmed Instruction
6,500$- Half or full-day instruction
- 2-3 Reels + 1 Feed Post
- 15+ Stories
- Client testimonials captured
- Performance demonstration
YouTube + Social
9,500$Valid for 12 months- 1 YouTube video (12-20 min)
- 2 Instagram Reels
- 1 Feed Post + 10 Stories
- 12 months usage (all platforms)
- Educational angle included
Cinematic Film
15,000$Valid for 24 months- Premium brand film (2-5 min)
- Drone footage included
- Multi-platform rollout
- 24 months usage + paid ads
- High-res files delivered
Ambassador Programs Available
6 months: $30,000 | 12 months: $54,000 (includes category exclusivity + monthly content)
Partnership Media Samples
USER-GENERATED CONTENT
SINGLE POST
EVENT APPEARANCE
CONTENT SERIES
FILMED INSTRUCTION
What Partners Say
Results speak louder than follower counts
"Mia's content helped drive significant interest in our racing heritage vehicles. Her ability to explain technical specifications while maintaining elegance and accessibility is rare."
Bonhams Auction House
Luxury Automotive Auctions
"Working with Mia was seamless. She understood our brand immediately and created content that felt authentic to both her audience and our positioning."
Supergoop
Sun Protection Brand
"Mia brings credibility and expertise that most automotive creators can't match. Her instruction background means she understands products at a technical level."
Audrain Museum
Automotive Heritage Institution
Frequently Asked Questions
Can we negotiate these rates?
Rates are firm for standard packages. Custom packages for unique needs (multi-year deals, complex productions) can be discussed separately.
How do you ensure authenticity?
Mia only partners with brands that align with her lifestyle and values. She has final approval on all creative messaging and will decline partnerships that don't feel genuine. Every partnership must be a product or service she actually uses or believes in.
What's included in usage rights?
Standard packages include usage on your social media and website for the stated duration. Paid advertising requires extended rights (+$2,500). All terms are clearly specified in the contract.
How long is the booking process?
From inquiry to content delivery: 2-8 weeks depending on package. Rush delivery available for 25% premium. We recommend booking 4-6 weeks in advance for best availability.
Do you work with agencies or direct with brands?
Both! Agencies representing brands are welcome. Same rates and terms apply whether working direct or through agency partners.
What makes Mia different from other automotive influencers?
Mia is a professional driver and certified instructor—not just someone who poses with cars. She brings technical credibility (applied math degree), teaching experience, and the ability to create cinema-quality content. Plus, she's heading to law school, making her multi-dimensional and appealing beyond just car enthusiasts.
