MIA LEROUX
Professional Race Car Driver | Content Creator | Driving Instructor
113K+
11.74%
5.2M+
FOLLOWERS
ENGAGEMENT
(according to Phlanx calculations)
MONTHLY VIEWS
FEATURED AT
The Amelia Concours d'Elegance
Panelist — The Future of Women in Motorsports
ABB Electrification
Brand Influencer — NASCAR Daytona 500
FAT Ice Race
Zell am See, Austria — Ferdinand Porsche III
Jay Leno's Garage
Featured Collaboration
THE RACING INSTRUCTOR BRANDS TRUST
Not your typical automotive influencer — Mia brings credibility, elegance, and proven results.
PROFESSIONAL DRIVER
IMSA professional license holder with 150+ sanctioned race starts across SCCA, SVRA, FARA, and Champ Car. Certified driving instructor with paying clients at Sebring, Daytona, and Homestead.
ACADEMIC & ANALYTICAL
Applied Mathematics degree from the University of Florida (graduating 2026). She can explain racing physics through mathematics, teach millionaires to drive, and discuss automotive heritage with the depth of a curator.
GLOBAL REACH
From ABB Electrification at the Daytona 500 to FAT Ice Race with Ferdinand Porsche III in Austria to The Amelia Concours — Mia operates where motorsport, culture, and innovation converge.
PROVEN BRAND ROI
Cinema-quality content production. Celebrity collaborations including Jay Leno's Garage. Both the featured Jaguar and Rolls-Royce from her Bonhams Auction content sold above expected prices.
FEATURED PARTNERSHIPS
Premium content that drives real results for brands.
ABB Electrification
Brand influencer role at the 68th NASCAR Daytona 500. Motorsport-meets-innovation content connecting ABB's electrification mission with live racing culture.
Global technology brand activation at NASCAR's biggest event
Bonhams Auction House
Cinematic brand film featuring 1976 Rolls-Royce through Newport mansions. Racing heritage storytelling with educational depth.
Both featured vehicles sold above expected prices
Supergoop
Track-tested product demonstrations and authentic reviews. Supergoop livery integrated on her street car for ongoing brand visibility.
Superstar Brand Ambassador
FAT Ice Race — Austria
Competition and content at the Porsche family's legendary ice racing event in Zell am See. Worked alongside Ferdinand Porsche III and international motorsport figures.
Heritage motorsport content with Porsche family association
Tiffany & Co.
Sophisticated cinematic content showcasing iconic jewelry through curated real-world settings and lifestyle-driven storytelling.
Premium aesthetic + brand prestige alignment
Ralph Lauren Fragrances
Elevated review for Polo Red Extreme Eau De Parfum, capturing the brand's motorsport DNA through cinematic content.
Luxury lifestyle integration
Jay Leno's Garage
Featured collaboration with automotive legend. Authentic chemistry showcasing Mia's knowledge and personality in an editorial setting.
On-camera journalism and interview
Meyers Manx
Lifestyle content series blending automotive heritage with coastal elegance. Multi-platform campaign showcasing an iconic vehicle.
Premium aesthetic + authentic integration
Mazda Motorsports
Brand ambassador role educating audiences on Mazda's racing heritage through in-person events, multimedia content, and hands-on driving experiences.
Multi-dealership ambassador program
Fixed rates, clear deliverables, no negotiation needed.
PARTNERSHIP PACKAGES
User-Generated Content
300$Content created by Mia specifically for your brand’s exclusive use. These assets will not be posted on the On The Grid Instagram, website, or any of Mia’s social media platforms.- Add-ons (negotiable):
- + $150–$400 for paid usage rights (30–90 days)
- + $100–$150 for extra hooks/variations
- + $100–$200 for high-production edits
- + $50–$100 for raw footage
- + $50–$150 for photos
Single Post
2,800$Valid for 6 months- 1 Instagram Reel or Feed Post
- 3-5 Instagram Stories
- 2 rounds of revisions
- 6 months usage rights
- 10-14 day turnaround
Event Appearance
2,000$100 miles of travel included- 4-6 hours on-site
- Live Stories coverage
- 1 Reel + 1 Feed Post
- Meet and greet included
- Post-event content
Content Series
5,500$Valid for 6 months- 2 Instagram Reels
- 1 Feed Post
- 10-15 Stories
- 6 months usage (social + web)
- Staggered posting schedule
Filmed Instruction
6,500$- Half or full-day instruction
- 2-3 Reels + 1 Feed Post
- 15+ Stories
- Client testimonials captured
- Performance demonstration
YouTube + Social
9,500$Valid for 12 months- 1 YouTube video (12-20 min)
- 2 Instagram Reels
- 1 Feed Post + 10 Stories
- 12 months usage (all platforms)
- Educational angle included
Cinematic Film
15,000$Valid for 24 months- Premium brand film (2-5 min)
- Drone footage included
- Multi-platform rollout
- 24 months usage + paid ads
- High-res files delivered
Ambassador Programs Available
6 months: $30,000 | 12 months: $54,000 (includes category exclusivity + monthly content)
Partnership Media Samples
USER-GENERATED CONTENT
SINGLE POST
EVENT APPEARANCE
CONTENT SERIES
FILMED INSTRUCTION
What Partners Say
Results speak louder than follower counts
"Mia's content helped drive significant interest in our racing heritage vehicles. Her ability to explain technical specifications while maintaining elegance and accessibility is rare."
Bonhams Auction House
Luxury Automotive Auctions
"Working with Mia was seamless. She understood our brand immediately and created content that felt authentic to both her audience and our positioning."
Supergoop
Sun Protection Brand
"Mia brings credibility and expertise that most automotive creators can't match. Her instruction background means she understands products at a technical level."
Audrain Museum
Automotive Heritage Institution
Frequently Asked Questions
Can we negotiate these rates?
Rates are firm for standard packages. Custom packages for unique needs (multi-year deals, complex productions) can be discussed separately.
How do you ensure authenticity?
Mia only partners with brands that align with her lifestyle and values. She has final approval on all creative messaging and will decline partnerships that don't feel genuine. Every partnership must be a product or service she actually uses or believes in.
What's included in usage rights?
Standard packages include usage on your social media and website for the stated duration. Paid advertising requires extended rights (+$2,500). All terms are clearly specified in the contract.
How long is the booking process?
From inquiry to content delivery: 2-8 weeks depending on package. Rush delivery available for 25% premium. We recommend booking 4-6 weeks in advance for best availability.
Do you work with agencies or direct with brands?
Both! Agencies representing brands are welcome. Same rates and terms apply whether working direct or through agency partners.
What makes Mia different from other automotive influencers?
Mia is a professional driver and certified instructor—not just someone who poses with cars. She brings technical credibility (applied math degree), teaching experience, and the ability to create cinema-quality content. Plus, she's heading to law school, making her multi-dimensional and appealing beyond just car enthusiasts.
